How To Send Bulk Emails Using Gmail’s “Multi-Send” Mode

How To Send Bulk Emails Using Gmail’s “Multi-Send” Mode

In order to connect with a large list of contacts at once, it is common practice for businesses to send out mass emails. Particularly in the world of online marketing and sales, where the message also needs to come across as personal. If you’ve been using a specific tool to send mass emails, you should think about switching to Gmail. You can send email blasts within or outside your organization using the Multi-Send marketing feature. Google Workspace subscribers with the following accounts can use this feature: Workspace Individual, Business Standard or Plus, Enterprise Starter, Standard, or Plus, and Education Standard or Plus. 

Limitations and Features of Gmail Multi-Send

When using the feature, keep the following limitations in mind:

  1. Multi-Send is enabled by default for external recipients for Google Workspace Business customers.
  2. Multi-Send is by default limited to internal recipients for Google Workspace Enterprise Starter and above, as well as Google Workspace for Education accounts. Check with your admin for sending mass emails to external recipients.
  3. The maximum number of emails you can send per day is 1,500, which you can enter in the To field.
  4. You can send messages to as many different recipients as you want each month.
  5. Only one recipient may be listed in the CC or BCC field, and that person will receive a copy of every email you send.
  6. When using Multi-Send, you cannot use the Reply, Forward, Scheduling, or Confidential modes.
  7. Mail merge and email personalization are not supported by the feature.
  8. If you attach an attachment to an email, the size of that attachment counts toward your storage. You can avoid this by sharing a link to the file in Google Drive instead.

Turning on multi-send mode

When you enable Multi-Send in the Compose window, the header turns purple and the Send button is replaced by a Continue button. At the bottom of the window, you’ll see a message confirming that you’re in Multi-Send mode. Your draft’s bottom is where you can find the help banner. 

Click the Multi-Send button (double envelope) to enable the feature
Click the Multi-Send button (double envelope) to enable the feature
Follow these steps to turn on the multi-send mode in Gmail.
  1. Go to your Gmail account on your computer.
  2. Hit the Compose button available on the left.
  3. Click on the Turn Multi-Send mode on/off option (double envelope) available in the toolbar at the bottom. You can add up to 1,500 recipients in the “To” field and a maximum of 1 recipient in the “Cc” or “Bcc” field while in multi-send mode. Every outgoing email will copy any recipients added to the “Cc” or “Bcc” field.

Sending an email to multiple recipients

Follow these steps
  1. Click on the Continue option after your email draft is complete.
  2. If there are too many recipients listed in the Cc or Bcc field, you will receive a warning notification.
  3. If you delete the unsubscribe link, you’ll receive a warning notification. You can add the unsubscribe link back to your email by clicking on the Add link button.
  4. If anyone has unsubscribed, a confirmation box with the total number of unsubscribed recipients will show up.
  5. You can also send yourself a test email by clicking on the Send preview option.
  6. Finally, hit the Send all button to send your email.

How to Unsubscribe From Emails on Gmail

A unique Unsubscribe link is added to each email. Recipients can use the link to unsubscribe or resubscribe and you’ll receive notifications for these actions. If you include a recipient who previously unsubscribed, they are automatically removed from the email. You’ll see this on the next screen along with the number of recipients you’ve included.

A unique Unsubscribe link is added to each email
A unique Unsubscribe link is added to each email

Junk mail message for Multi-Send in Gmail

When you first use the feature, you’ll see a message about email best practices and how to avoid spam. It might be a good idea to click “Learn More” for more information to ensure that you follow these guidelines. You can then choose “Don’t Show Again” to avoid seeing the message again, or “Got It” to proceed.

Send Preview or Send All pop-up

To send yourself a test email to view, select “Send Preview” When you’re ready to send the mass email, select “Send All

Send Preview or Send All pop-up
Send Preview or Send All pop-up

Sending mass emails that include an unsubscribe link is a wonderful Gmail feature for your marketing communications. Take advantage of this built-in tool for your next newsletter or announcement!